is appallingly sick... boring chord movements and bad acting."
“The artists DeSales
has chosen for
Rock the Planet and InSub Records are the anecdote to the
corporate-packaged musicians so common in the industry today. They are
passionate, intelligent and driven by their art."
:: HOW WE'RE DIFFERENT ::
No, we don't want to sell our
artists to MTV, but InSub
Records does want to approach the $50 billion music business in a number of
(r)evolutionary ways that we believe will attract the best new artists and
the largest, most loyal audiences from around the world. We believe that the
drop in big label profits is not from piracy, but from the fact that they do not
sign musical artists anymore - merely corporate mouthpieces who
ultimately fail to provide the emotional resonance that audiences crave.
InSub principals will utilize
their superior, street-savvy "ears", digital technology and an artistic
vision that is one step ahead of the musical curve to compete with the
ever-stagnating, increasingly out-of-touch corporate conglomerate labels for
a profitable portion of the music pie. As major labels lose touch with
their audiences, their profits have gone down. They blame it on piracy.
Profits at independent labels during this time, however, have gone up.
What We're Looking For
Music from the inside out; a
broad and curious approach to the technical; emotional intensity; a
vision; and uninhibited live performances. Although InSub artists will be
unique, interesting and always looking to grow, they will still be
accessible to some sizeable audience. Think Tori Amos, U2, Sinead
O'Connor, Bjork, Radiohead, Alanis Morissette, R.E.M, Ani DiFranco, etc.
: InSub seeks to form 50/50 equitable partnerships with musicians, not exploit them,
: InSub seeks to sign
musicians with passionate, authentic voices who sing from the
: InSub seeks talented female
artists who are interested in promoting themselves
: InSub seeks to create a collaborative, nurturing atmosphere among its artists,
: InSub seeks to
find ways to ensure that its studio recording techniques
The New Way
Further, InSub is not only not afraid of new technology - as are many of the “established” labels - it welcomes the opportunity to utilize these new methods to reach untapped global audiences in the most efficient ways. In fact, that new technology will allow InSub to tap into what we believe is a large, underserved market for the many talented InSub musicians who will provide an alternative to the current trend of aggro-rock/hip-hop and processed pop. We further believe that InSub can “break” its artists - who don’t fit into the “narrowstream” formula used by the major, corporate labels - by utilizing new technology to the fullest.
From a brick and mortar perspective, InSub Records will seek to enter into a production and distribution agreement with a major international distributor while maintaining control of production, promotion, publicity and marketing. By maintaining its autonomy, InSub can respond to the unique needs of its artists, utilize grass roots marketing strategies and operate quickly and efficiently; by entering into a P&D deal, InSub can leverage the power of a major label - a strategy that has been used successfully by many hip-hop labels.
InSub Records will offer an
online subscription service to supplement sales through the traditional
retail outlets and will produce enhanced CD/DVD formats to provide audiences
with a unique audio-visual experience of their favorite musicians.
Where the Majors Don't Go Anymore :: Worldwide A&R on the Street
At today's corporate labels, the
development budgets are so low, A&R reps now surf the internet to find bands
rather than get out to the "underground" to catch the vibe of what's really real
and really connected to the ever-changing beat of the people. So, they
regurgitate the same things, over and over. And music sales go down and down.
Global Music Incubator
When it is built, the
Arts CoLab’s state-of-the-art brick and mortar presence will serve
as InSub’s global talent incubator and insite’s music R&D arm. It also will
serve as InSub’s recording studio.
Records Don't Cost a Million Anymore :: Our DIY Vibe
Or even $50,000. In fact,
although the average debut major label recording session costs
$175,000, several of our Rock the Planet artists have already recorded amazing albums
for less than $20,000. While we promise to provide all the technical
assistance that is necessary for an artist to fulfill her or his vision, we
also aren't going to waste what is actually their money on
cookie-cutter producers, limo rides to get Thai food and release parties with
pools and mermaids.
InSub's Founding Artists :: Rock the Planet Movie & Music Festival
InSub will utilize the
production and marketing of the multi-million dollar feature film, Rock the
Planet, to break its artists out of the box in a big way.
Proven Past Music Movies :: O Brother, Buena Vista, The Commitments
Brother, Where Art Thou?]
soundtrack’s success indicates there’s a
Other independent, music-themed
films have not only done extremely well at the box-office, they have spawned
successful multi-platinum CD and music festival spin-offs with real music—and virtually no label
support or radio airplay.
Of course, the movie Fame probably sold millions of soundtrack CDs, but, because it was released in 1975, there seem to be no public records of sales.
Record Sales from Unknown Musical Artists Featured in Film/TV
Record sales from previously unknown artists/bands after appearing in a feature film or TV show include:
: The Commitments (The Commitments): 12 million CDs – The Commitments 1 & 2
: Vonda Shepard (Alley
McBeal): 12 million CDs – Songs from Alley McBeal
: Evanescence (Daredevil-sang theme song): 3.4 million CDs – Fallen
: Hillary Duff (The Lizzie McGuire Movie): 2.4 million CDs – Metamorphosis
: Clay Aiken (American Idol – Runner Up): 2 million – Measure of a Man
: Kelly Clarkson (American Idol – Winner): 2 million – Thankful
: Ruben Studdard (American Idol – Winner): 1.8 million - Soulful
Additionally, Earth, Wind &
Fire were broken by a small independent movie about the music business
in which they played themselves as singers, That's The Way of the World
(also the name of their breakout soundtrack CD). The movie never became big,
but EWF sure did!
"It really is about
cultural zeitgeist, and tapping into a collective unconscious, people are
just reacting to something that's real."
Following in the successful footsteps of O Brother, Buena Vista Social Club and The Commitments, we will launch the Rock the Planet International Music Festival on the release of the Rock the Planet film. This Festival also will fill the huge void left by the highly successful, progressive music festival, Lilith Fair, which, in its 3-year history from 1997 through 1999, became one of the most successful music tours ever, out-grossing the all-male aggrofests Lollapalooza and OzzFest by nearly 2-1. It also donated more than $7 million to charity. The Rock the Planet Music Festival will feature the women and men of Rock the Planet and provide a rocking alternative to these aggrofests, which now includes the Anger Management Tour.
We will sell artist and Rock the Planet merchandise at the Festival, as well as provide booths and products from socially progressive vendors and organizations. We also will seek financial sponsorship from socially responsible businesses and products.